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Home > Our Products > Content Management
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CMS Gives control to Content Owners
Web developers control changes to most web
sites. Content Owners must give change
requests to developers. With CMS, Content
Owners have direct control of their sites.
Owners can make additions and changes - on
their own - at any time.
Reduces Time-to-Web
Without CMS, it could take days or weeks to
get a minor change made. Developers add
change requests to their IN box and schedule
the work by priority. After a developer
makes the changes, the Owner must proofread
the revised pages and indicate edits. After
that review, the developer makes any final
changes and launches the pages. This
multi-step process could delay an important
improvement to the site. With CMS, the
Content Owner can deploy changes onto the
site in less time that it would take to
explain the changes to a developer.
Improves accuracy
Content Owners know how their information
fits into the overall site better than
anyone else. Often, developers do not
understand the significance of change
requests. In some cases, the Owner gives
the request to a sales representative who
then has to explain the changes to a
developer. The Owner has to proofread every
page that is changed, request corrections,
and finally approve the change for launch.
Each handover adds more risk of error.
With CMS, the person most familiar with the
information - its overall context and
significance - can deploy the change with
absolute certainty of its accuracy.
Reduces Costs
Without CMS, the business incurs a cost for
web developers - contractors or staff - when
changing the site. Many smaller companies
simply added web development to the
responsibilities of the most technically
competent staff. This expedient approach,
added to the inefficiency of the multiple
steps of creating, approving, and deploying
the content, increases the cost of the
process. CMS removes most of these costs.
Improves Site Usefulness
Many companies cancel important web changes
because of the estimated cost. Departments
frequently do not deploy needed content
because they do not have the budget for the
changes. Their sites do not deliver the
expected benefits.
Because CMS reduces costs dramatically,
Owners are more likely to deploy useful
content. Their sites become dependable
tools for communicating with customers,
partners, and staff. Customers rely on the
web site for timely and accurate
information, reducing low-value enquiries.
Staff trusts the web site as a valuable
communication tool and proudly refers
customers to the site.
This increases the
efficiency and effectiveness of Customer
Relationship Management. By improving the
value and utility of the site, CMS
contributes directly to improved business
performance.
Please feel free to contact us to explore possibilities.
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