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Content Management
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CMS Gives control to Content Owners
Web developers control changes to most web sites.  Content Owners must give change requests to developers. With CMS, Content Owners have direct control of their sites. Owners can make additions and changes - on their own - at any time.

Reduces Time-to-Web
Without CMS, it could take days or weeks to get a minor change made. Developers add change requests to their IN box and schedule the work by priority. After a developer makes the changes, the Owner must proofread the revised pages and indicate edits.  After that review, the developer makes any final changes and launches the pages.  This multi-step process could delay an important improvement to the site.  With CMS, the Content Owner can deploy changes onto the site in less time that it would take to explain the changes to a developer.

Improves accuracy
Content Owners know how their information fits into the overall site better than anyone else. Often, developers do not understand the significance of change requests.  In some cases, the Owner gives the request to a sales representative who then has to explain the changes to a developer. The Owner has to proofread every page that is changed, request corrections, and finally approve the change for launch. Each handover adds more risk of error.

With CMS, the person most familiar with the information - its overall context and significance - can deploy the change with absolute certainty of its accuracy.

Reduces Costs
Without CMS, the business incurs a cost for web developers - contractors or staff - when changing the site.  Many smaller companies simply added web development to the responsibilities of the most technically competent staff.  This expedient approach, added to the inefficiency of the multiple steps of creating, approving, and deploying the content, increases the cost of the process. CMS removes most of these costs.

Improves Site Usefulness
Many companies cancel important web changes because of the estimated cost.  Departments frequently do not deploy needed content because they do not have the budget for the changes. Their sites do not deliver the expected benefits.

Because CMS reduces costs dramatically, Owners are more likely to deploy useful content.  Their sites become dependable tools for communicating with customers, partners, and staff. Customers rely on the web site for timely and accurate information, reducing low-value enquiries.  Staff trusts the web site as a valuable communication tool and proudly refers customers to the site.

This increases the efficiency and effectiveness of Customer Relationship Management. By improving the value and utility of the site, CMS contributes directly to improved business performance.

Please feel free to contact us to explore possibilities.

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